Coupons for customers

Why not?!

Email marketing coupons: Best practices for driving sales with discounts

Read more here! The coupon code is what your customers will type in to redeem the coupon. You can use numbers and letters. I recommend making it a word or a word with a number; if it is too complex, your customers might have a hard time getting it right! Next, you will decide if you want to set a max usage for this coupon. If you are running a very deep discount or want to encourage some urgency for shopping, a max number of coupons works really well! I've decided to leave mine at 0 so there is no limit to how many times the coupon can be used. This is great if you want to run a special coupon on a holiday!

If you leave the spaces blank, the coupon will never expire.

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Next, you will select your Coupon Type. If you select Flat Amount Off or Percentage Off, you will next need to decide on the amount of the discount. For the next option, you can choose if you would like for the coupon to be for a specific collection.

How Discount Coupons Work

If you do not choose one, the coupon will be good for all of your collections. I chose to do my discount on my Winter Collection. The last piece is for a Description of your coupon. This is optional, but if you choose to do it, just detail exactly what the coupon is good for! How discount coupons work Creating discount coupons Adding coupon limits Modifying existing coupons Managing discount coupons.

Offer gift cards in your store to boost up sales during the holidays. The coupon name displays only in the Ecwid control panel.


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Customers don't see it. To share a discount with customers, send them the coupon code. When a customer uses a free shipping coupon, they get free shipping for all items in the cart even if the coupon is limited to certain products. For example, if you select a coupon start day of January 1, the code will activate at UTC on January 1.

Creating coupons

In case you want to create a coupon that is active for one day only, select the same start and end days. Instead of adding codes one by one, import a list of coupons in CSV with the Discount Coupon Importer app for Ecwid or duplicate an existing coupon as many times as you need with the Coupon Generator app. Need a custom coupon restriction? Contact our Customization experts for help.

Learn how you can promote your discounts and special offers. Was this article helpful?

Sorry about that! Specify whether your coupon is limited to one per customer and whether it may be used with other offers. Give the coupon a serial number to avoid duplication.

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How to Create Coupons for Customers

Print out coupons if creating coupons using a computer program. Jazz up the coupon with color. Add decals, logos and any other creative accessories.


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  7. Use ribbons and a hole punch to add a bow or tassel to the top corner of special coupons. For a more personal look, try stickers, stamps, glitter and other craft accessories. Nicole Barclay has been writing and editing professionally since , focusing on the fashion and retail industry. She graduated from Parsons the New School for Design and holds a Bachelor of Science in history, international affairs and archeology from Northeastern University. She has completed master's degree work in public policy and nonprofit administration at Northeastern University and The American University in Cairo.